Beyond the Screen: How "Talking" Can Revolutionize Your Marketing Strategy

Sep 05, 2025

Beyond the Screen: How

"What do you do to tell people about what you do?" It might sound like a mouthful, but it boils down to one essential question: how do you market your business and share your unique offerings with the world? The answer, often overlooked in our digital-first age, is surprisingly simple: talking.

Talking doesn't just mean posting on social media. It encompasses a wide array of opportunities to share your knowledge and connect with your ideal clients:

  • Podcast Guest Spots: Find podcasts related to your industry or the interests of your target audience. For instance, if you train businesses, guesting on a podcast about entrepreneurship makes sense; one about the space race, not so much, even if you're a space enthusiast!

  • Speaking Engagements: Look for local events, community groups like the WI or U3A, or even industry conferences where you can present on a topic related to your services or products. Sharing your skills on stage builds authority and visibility.

  • Social Media Conversations: Utilize your social channels – your Facebook profile, page, or group – for live talks, stories, and reels. These informal yet direct methods allow your personality to shine through.

  • Collaborations: Partner with other businesses or individuals in complementary fields. You can host joint live sessions, guest on each other's platforms, and cross-promote to shared audiences.

  • Email Campaigns: Don't forget the power of direct communication. Collect email addresses (with proper consent!) and use email campaigns to share valuable hints, tips, and updates about your offerings. This builds a direct line to your audience, ensuring your message isn't lost in algorithm changes.

The key is to find the right place to share. Since "talking" content is currently favoured by many social media algorithms, finding your easiest route into conversation and consistently sharing your expertise can be incredibly effective. Remember, you're the expert on your business; you just need to find the right stage to share it.