Craft Your Core Message: The One-Sentence Marketing Powerhouse
Before any marketing, you need to explain what you do in one clear sentence. Use this structure: "I help [who] to achieve [what] so they can feel [what]." Examples include: "I help women over 40 grow confident, profitable, lifestyle-led businesses so they can work with ease and joy," or "I help small business owners simply find their marketing so they can get visible without burning out." This specific statement helps people instantly know if you're right for them. Your mini-mission: Write your own version, pop it into your social media bio, on your website, or stuck to your laptop. Say it out loud to ensure it sounds aligned and refer back to it to ensure your marketing consistently speaks to that person.