Ditch the "Shoulds": Empower Your Marketing with "I Choose"

Ditch the

The word "should" ("I should post more," "I should be on Instagram") tells your brain you're failing, draining motivation. The quick fix is to replace "I should" with "I choose." For example, "I choose to share this because it helps someone," or "I choose to go live because my message matters." This tiny shift moves you from pressure to purpose. Your mini-mission: write "I choose" on a sticky note and place it where you'll see it often. Notice the difference in your feelings. Marketing works best when it feels like you.