To cut through the noise and get results, stop talking to everyone and start talking to one person: your ideal client. Imagine your favorite client – the one who gets you, laughs with you, and loves what you do. Speak directly to them in all your marketing. This shift in energy makes your words warmer, clearer, and more magnetic, creating a human and real connection. Your quick fix: Before posting, ask, "Would my dream client feel seen and understood by this?" If yes, publish. If you're struggling to identify this person, we can help. Check out the free "Aligned Client Checklist" at Icanachieve.co.uk to identify, attract, and work with clients who light you up, helping you build a client list you love.