The 70/20/10 Rule: Ground Yourself & Ditch Overwhelm in Your Business

Sep 12, 2025

The 70/20/10 Rule: Ground Yourself & Ditch Overwhelm in Your Business

For many business owners, especially women, the feeling of being pulled in a million directions is all too familiar. We're juggling current tasks, planning for the future, and constantly battling the urge to perfect everything right now. This is where the 70/20/10 business rule can be a game-changer, helping you feel more grounded and clear about your next steps.

Here's how it breaks down:

  • 70% - Your Current Business (The "Now"): This is where the bulk of your energy should reside. It's your day-to-day operations: working with existing clients, creating your current products, handling administrative tasks (yes, even the beloved admin!). This is your current reality, your bread and butter. Focus on excelling here first.

  • 20% - Committed Changes & Improvements (The "Next"): This portion is dedicated to the things you've already decided to do to improve or change your business. Maybe you've joined a new training program, you're updating a core offer, or you've committed to showing up more consistently on social media. These are concrete actions you've said "yes" to.

  • 10% - Dreamy, "Nut Book" Ideas (The "Later"): This is the exciting part! It's the "scribbly thinking stage," where you mull over new ideas, jot down possibilities in a "nut book" (a dedicated space for all your wild thoughts), or journal about future aspirations. These ideas are important, but they don't need immediate action. They can simmer in the background until the time is right.

The power of this rule lies in its ability to combat overwhelm and perfectionism. When you spend too much time trying to live in the 10% (making decisions on future ideas before mastering the 70%), you create unnecessary stress. But by grounding yourself in your 70%, taking focused action on your 20%, and allowing your 10% to gently develop, your business journey becomes much more comfortable and manageable.

If you're feeling stuck, take a breath. Ask yourself: What's my 70% right now? What have I already committed to changing (my 20%)? And what can I gently park in the 10% until I'm truly ready? This framework allows you to build a brilliant business, one focused step at a time.